Funnels

A funnel follows each person through steps you choose, in order. It shows how many reach each step and where they leave.

How a funnel is counted

• Steps: 2 to 10. Each step is an event: a page view, a screen, or anything you send with track().
• Per person, across devices. Steps are matched after identity resolution. A sign-up on the web and a first workout in the iOS app are one person moving forward.
• In order. Each step has to come after the one before it. Other events in between are allowed.
• Within the conversion window, from 1 to 90 days after the person's first step. The default is 7 days.
• Entry: a person enters with their first step-1 event in the date range.

Narrowing a step

• Platform: any platform, or one: Web, iOS or Android.
• Property filters: a property equals, doesn't equal, contains, is greater than, is less than, or exists.

What a funnel shows

• Conversion rate, people who entered and completed, and the change against the previous period.
• People at each step, the share from the previous step and from the start, and the drop-off.
• The biggest drop-off and the median time to convert.
• Conversion rate per day over the range.
• Breakdowns by platform, channel and app version (the five most common). Each person is counted by the step-1 event they entered with.
• The median time between steps.

When fewer than 300 people entered a funnel in the range, Rabolic flags the small sample: a few people can move the rates a lot.

Not available

• Session-based funnels, where every step must happen in one visit.
• Any-order steps.
• Lists of the people who converted or dropped off.
• Averages and percentiles for timing; only medians.

Build one in Funnels.