Journeys

How journeys are built is in Journeys. Journeys are on every plan and in the trial.

Pick a goal

• Goal: one of your conversions or key events, or app installs. The primary conversion is selected first.
• Look back: 7, 30 or 90 days before each person first reached the goal.

What it shows

• Tiles: people who reached the goal, conversion, median time to goal, sessions to goal and the cross-platform share.
• People who reached the goal: open anyone to see their journey.
• Top paths: the most common paths, with people, share, median time, median sessions and average spend. Switch between Reached goal and Not yet.
• Platform switches: how often people moved between web, iOS and Android before the goal.
• How identities were matched: how the people's devices were linked.
• Time to goal, Sessions to goal and First touch, as distributions.

One person's journey

Open a person from the list, or choose View journey on their profile in Users:

• their first touch, time to goal, sessions and what they spent;
• their milestones in order, with the wait between each;
• Event by event: everything they sent, oldest first, on every platform;
• how their devices were matched.

Open profile goes to their page in Users; Everyone goes back to the whole journey.