Using the dashboard

Revenue

The Rabolic Revenue page. Gross and net revenue, purchases, order value, paying users, refunds, MRR, revenue by platform and source, first- and last-touch attribution, lifetime value and the transactions list.

Revenue shows verified revenue only: from a connected Dodo Payments account or from your server with a secret key. Where it comes from, and the one-source rule, is in Revenue and attribution.

Before there is revenue

A project without a revenue source shows "No revenue yet", with two ways to start:

What it shows

  • Numbers: gross revenue, net revenue, purchases, average order value, paying users, refunds, revenue per user, and MRR when there are renewals.
  • Revenue trend: gross or net, over time.
  • Gross to net: how refunds take gross down to net.
  • Revenue by platform and By source.
  • Revenue attribution: by channel, first touch or last touch.
  • Lifetime value by first source and Revenue per visitor.

Transactions

Every verified transaction, filtered by All, Succeeded, Refunds or Failed and pending.

Columns: transaction id, user, product or plan, amount, currency, status, platform, provider, first touch, created and refunded.

Amounts are converted into the project's currency at the day's exchange rate. The original amount and currency are kept.