Analytics

Analytics breaks your traffic down six ways. Each tab follows the filter bar's date range, comparison, platform and environment.

Traffic

Visitors, sessions and views across web and apps.

• Tiles: unique users, sessions, page and screen views, and sessions per user.
• Traffic trend: users, sessions or views over time. Drag across the chart to zoom into a range.
• Users by platform: users, share and change per platform. Click a platform to filter to it.

Pages & Screens

Web pages and app screens together, or Web pages or App screens only.

• Tiles: views, unique viewers, average engagement time and exit rate.
• Columns: views, unique viewers, entrances, exits, average engagement, scroll depth, conversion rate and revenue attributed.
• Click a row for its details, with Sessions on this page and Funnel from here.

Sources

Where people come from.

• Channels: a tile per channel. Click one to filter the table.
• Columns: source, medium, referrer domain, channel, users, sessions, engaged sessions, sign-ups, purchases, revenue and conversion rate.

Rabolic classifies channels from the referrer and the utm_* parameters.

Campaigns

Your utm_campaigns, with utm_source / utm_medium, utm_content and utm_term.

• Attribution: First touch or Last touch. See Revenue and attribution.
• Columns: users and sign-ups, and, when the project has a revenue source, purchases, purchase rate and revenue in both models.

Devices

Device category, operating system, browser and SDK, and an App versions table with users, share, conversions, conversion rate and revenue per version. Switch between visitors and revenue when the project has a revenue source.

Geography

Countries, regions or cities, from DB-IP.

• Tiles: countries reached, top country, best converting and, with revenue, highest revenue per visitor.
• Columns: visitors, share, conversions, conversion rate, revenue and revenue per visitor.